Dependences for definition of pressure and a tension of the ends of a strip are presented at cold sheet a rolling. Dependences for calculation of pressure allow to consider: hardening of a strip, specific forces of friction, kinematic asymmetry of the center of deformation, a tension of the ends of a strip. Pressure decrease of metal on are shaky, promotes the saving power resource, to increase of productivity of the rolling equipment, improvement of quality of strips, decrease in metal consumption of the equipment.