Introduction in the scientific and technical marketing. Grounds of marketing in the field of high technologies after Dale Carnegy

A. Putilov

The book is indeed the first work trying to characterize separate components of the Russian market of scientific and technical products and services from the point of view of rules of forming and opportunities of usage of marketing strategies. Scientific methodical grounds are rather effectively illustrated by the examples from the real economical sectors – instrument making, information technologies, chemical production etc.

ISBN: None
Страницы: 0
Издатель: Ore and Metals PH
Язык: Русский
Год издания: 2003

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